Project Charter

Showcasing Content to X Audience

A modernized charter to create, distribute, and iterate on game and digital-art content with an audience-first strategy.

Mission

Build a reusable content creation environment and showcase pipeline that reliably delivers high‑quality maps, 3D assets, and digital art to a defined audience across multiple platforms—then learns from the feedback.

Vision

A portfolio‑ready body of work and a lightweight analytics loop that aligns creation with audience needs and drives continuous improvement.

Success Criteria
  • Ship 2–3 maps, a 5–8 item 3D asset pack, and 3–5 digital art pieces.
  • Publish to ≥3 platforms targeting X Audience segments.
  • Collect ≥30 audience feedback responses; document a repeatable procedure.
  • ≥80% of DoD checks passed; roadmap milestones met.
Scope

In Scope

  • Create core content: 2–3 game map layouts, 5–8 item 3D asset pack, 3–5 digital art pieces.
  • Audience targeting: define X Audience segments and value propositions.
  • Multi‑platform distribution: publish across appropriate channels (e.g., itch.io/portfolio, ArtStation/Behance, Instagram/YouTube Shorts, Reddit/Discord).
  • Feedback collection framework: survey links/QR codes, comment prompts, UTM‑tagged links, simple analytics dashboard.
  • Final deliverable: a documented, repeatable Audience Feedback Procedure with templates and measurement plan.

Out of Scope

  • Full commercial game production; VR/AR builds.
  • Paid advertising buys (unless separately approved).
  • Advanced data warehousing/ETL beyond lightweight analytics.
  • Monetization/branding rollout (moved to future roadmap).
Note
Scope caps are enforced via weekly sprint limits and DoD checklists to prevent creep.
Stakeholder Register
Stakeholder Role / Interest Power Interest Engagement Strategy
Project Lead (You) Owns scope, quality, delivery, and learning loop High High Weekly sprint planning; DoD sign‑off; version tags
Instructor Accepts deliverables; provides rubric alignment High High Weekly update (1‑pager); milestone demos Weeks 3/5/7
Peers / Critique Group Quality feedback; usability checks Medium High Scheduled critique sessions; feedback form; action log
X Audience (Target Segments) End viewers/users of maps, assets, and art Low → Medium High Platform‑specific posts, CTAs, surveys, comment prompts
Collaborators (optional) Music/SFX, playtesters, community moderators Low Medium Clear briefs, shared folders, credits
Methodology — Visualized Loop
Plan Produce Publish Promote Collect Feedback Analyze & Iterate
Plan
  • Define X Audience segments & needs
  • Set sprint goals + DoD
  • Pick platforms & CTAs
Produce → Publish → Promote
  • Create maps, assets, art
  • Export, package, and post to 3+ platforms
  • Platform‑native thumbnails, tags, captions
Collect → Analyze → Iterate
  • Gather survey/UTM/engagement data
  • Tag comments; code insights; decide improvements
  • Feed changes into next sprint
Deliverables & Definition of Done
  1. Content Creation Environment — repo + folder standards; templates (DoD, change log, release notes); naming/tagging scheme.
  2. 2–3 Game Map Layouts — blockouts + exports (FBX/GLB); playtest screenshots or short clips; release notes.
  3. 5–8 Item 3D Asset Pack — clean topology, UVs, license file, preview renders, download package.
  4. 3–5 Digital Art Pieces — PNG/JPG exports (2 resolutions), process notes, platform‑ready thumbnails.
  5. Portfolio & Multi‑Platform Publishing — posts on ≥3 platforms (e.g., itch.io/portfolio, ArtStation/Behance, Instagram/YouTube Shorts) with consistent branding and CTAs.
  6. Audience Feedback Procedure (Final Deliverable) — step‑by‑step guide, templates (survey, comment‑coding sheet), analytics checklist, decision rules for iteration.
DoD
Each deliverable includes evidence links, version tag (e.g., env1_mapA_v0.3_graybox), and passes peer/instructor review per rubric.
Final Deliverable — Procedure for Obtaining Audience Feedback

Collection Channels

  • Survey (Google Forms): QR + short link on every post; 6–8 concise questions.
  • Comments (platform‑native): prompt with 1 simple question per post.
  • Direct Messages (Discord/Reddit): invite opt‑in testers via pinned message.
  • Analytics: UTM‑tagged links to portfolio/itch page; basic view/like/click metrics.

Templates

  • Survey link: https://forms.gle/your‑id + QR PNG in \assets\feedback
  • Comment prompt: “What part of this map feels most fun or confusing?”
  • Tagging sheet: columns = Platform, Post, Comment, Tag, Sentiment (+/‑/0), Action

Processing & Decisions

  1. Collect responses weekly (Fri).
  2. Code comments by themes (visual style, readability, difficulty, performance).
  3. Summarize: top 3 insights, top 3 fixes, one quick experiment.
  4. Update backlog; schedule fixes in next sprint; post follow‑up.
Privacy
Use anonymous collection unless explicit consent is provided. Do not collect sensitive personal data.
Roadmap (8 Weeks)
Week 1[Dates]
  • Define X Audience segments & platforms
  • Repo + templates + naming scheme
  • Kickoff & sprint plan
Week 2[Dates]
  • Map A blockout + asset list
  • Design survey v1 + QR
  • Post dev teaser (platform 1)
Week 3[Dates]
  • Map A polish + publish
  • Collect feedback #1
  • Critique session
Week 4[Dates]
  • Map B blockout; assets 1–3
  • Art piece 1–2
  • Platform posts (2–3)
Week 5[Dates]
  • Map B publish; assets 4–6
  • Collect feedback #2; mini‑analysis
  • Critique session
Week 6[Dates]
  • Map C (optional) or Map A/B iteration
  • Art piece 3–5; asset pack finalize
  • Platform posts (recaps)
Week 7[Dates]
  • Portfolio/itch/ArtStation updates
  • Feedback #3; compile insights
  • Prepare final demos
Week 8[Dates]
  • Deliver “Audience Feedback Procedure”
  • Final polish & presentation
  • Postmortem + future roadmap
Risks & Mitigations
Communication Plan
Governance (RACI)
Measurement & KPIs
Reach
  • Impressions/views per platform
  • CTR on UTM links
  • Follower growth (net)
Engagement
  • Likes/comments/save rate
  • Comment sentiment (+/‑/0)
  • Average watch time (shorts)
Learning Loop
  • Survey response rate ≥ 15%
  • Top 3 insights → actions per sprint
  • DoD pass rate ≥ 80%
Change Log (template)
Naming & Versioning
Link to Status Report